Melinda Houston writing in the age today notes that the ads we've been subjected to during the Olympics have been pretty poor. Moreover, not many of them have really tried to make any link between the products being sold and the Olympics, perhaps to ensure the ads have a shelf life beyond the fortnight, but also perhaps because it seemed in the lead up that there may have been some difficult moments for the game's public image.
but the ad that is the exception to this is channel seven's own. and perhaps this is really why sponsors are shying away from tying their products to the sports.
Is it a parody? it is very funny. the soring emotional music trying to link scenes from the games to scenes from channel seven shows is just hilarious. equating an athletic triumph to something about mateship in a clip from Border Security showing someone sitting down in shock is an excellent example. but the highlight of the ad is the slow motion Andrew O'Keefe reaction shot from Deal or No Deal - gold medal. gold medal people. awesome...
but the ad that is the exception to this is channel seven's own. and perhaps this is really why sponsors are shying away from tying their products to the sports.
Is it a parody? it is very funny. the soring emotional music trying to link scenes from the games to scenes from channel seven shows is just hilarious. equating an athletic triumph to something about mateship in a clip from Border Security showing someone sitting down in shock is an excellent example. but the highlight of the ad is the slow motion Andrew O'Keefe reaction shot from Deal or No Deal - gold medal. gold medal people. awesome...
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